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shahadat500 · Dołączył: 11 Gru 2023 Posty: 1

In principle, there are several reasons why a banner for Google AdWords could have been deprecated by the search engine giant and not be working correctly. For this reason, it is important that before making an investment in SEM positioning you know the necessary criteria so as not to waste our time, effort and money. Article Index 1. Topics that Google considers inappropriate 2. The ad mentions copyrighted content 3. The banner text is too long 4. The ad has too many exclamation points 5. Root domain is different in display URL and destination URL 6. There is a phone number on the banner 7. Superlatives that are difficult to prove are used 8. Destination URL fails 1. Topics that Google considers inappropriate Nobody wants to have problems with the Law, which is why Google avoids being a means of disseminating ads that may contain offensive content, gambling, illegal businesses, counterfeits, sex, etc. You can check the list of prohibited topics here before writing your ad in Google Adwords . ???? 2. The ad mentions copyrighted content If the images or texts included in your banner are copyrighted, it will be directly rejected, so you will have to redesign or rewrite your ad. 3. The banner text is too long The title can be 25 characters and each description line and display URL can be 35 characters.

The key is that the texts are precise and to the point. As in all dialogue: it is important to avoid long sentences that say nothing! 4. The ad has too many exclamation points Do not pass!!! Only one exclamation point is allowed. Furthermore, they cannot be included in the title. 5. Root domain is different in display URL and destination URL Phone Number List Google policies require that the root domain be the same. For example, you can't have mycompany.com in the display URL and then use mymyme.com for the destination URL. The roots must be consistent! ???? 6. There is a phone number on the banner Since 2014, the search engine giant has rejected ads in which numbers are part of the text and not as a call extension. Because? The idea is that users click and call directly to ensure that the “pay per click” is consumed. 7.

Superlatives that are difficult to prove are used For example, the ad claims that your company is “number one” or “the best in business.” ???? Unless a third party supports your expression, these types of statements may be disapproved. Instead, it is recommended to use slogans such as “customers choose us!” ???? 8. Destination URL fails This is possibly the most normal error because the user ends up on an error page. DON'T FORGET TO REVIEW! It is important that you always take care of the user experience, an increasingly important value in a digital marketing campaign. In short, one way to avoid these disorders due to the rejection of ads in Adwords is to hire professionals certified and trained by Google who can manage your ads in order to obtain greater revenue and avoid loss of time, effort and wasted resources ???? ???? .
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